Kardinal
— LOGO
— IDENTITY
Kardinal is an award-winning vape brand from Malaysia helping adult smokers move toward cleaner, and safer alternatives to cigarettes. Built around the silhouette of the cardinal bird, the identity combines precise, mathematical construction with swiss modernism to create a symbol that feels premium, distinctive, and instantly recognizable in a crowded category.
The mark is built on a strict geometric grid, with every angle and curve calculated to hold its form at any scale. It extends cleanly across packaging, retail, and digital touchpoints, giving Kardinal an identity as disciplined as the product itself.
