We design identity systems for organisations that require precision over persuasion. Not decoration — discipline. For Science & Industry.

We live in a world of contradiction. Art no longer serves the purpose of stirring an emotional response but now aims to manipulate that response. it has been designed to do so.

We live in a world where design has been arranged to conform to a certain aesthetic. It has been created to do so.

We were born to create with no purpose other than to satisfy are own needs.

We are made to design to the standards of others to reflect their needs.

This is the tragedy of the creative mind.

Design permits the mind to create freely providing it adheres to a regimented set of rules.

The institute provides.

START / I
A person standing in front of a large, illuminated pink display screen with the word 'Kardinal' and logo.
Green background with a circular white maze-like emblem and text that reads 'The Latin American Library, Tulane University'.
Person holding an open magazine or brochure with black and white photos and text, partially lit by a light source.
Seattle Seahawks logo with the Space Needle, mountains, trees, and the text '74 SOUNDERS F.C.' on a reflective surface.
Colorful houses with steep roofs and window shutters against a blue sky with clouds, with the word 'Eild' overlayed in large white letters.
An advertisement display with the Matchbook logo on a yellow background, mounted on a wall in an indoor setting.

Bianca Fernandez / Operations Manager

Bianca Fernandez / Operations Manager

Black and white portrait of a woman with shoulder-length dark hair wearing a light-colored turtleneck.

Josh Dazeley / Head of Design

Josh Dazeley / Head of Design

Black and white photo of a man with dark hair, a full beard, and a mustache. He is wearing a dark shirt and is looking to the left.